In 2025, I took the reins as Lead Designer on a mission to completely redefine DrumCPH. The goal was to pivot away from the conventional and inject a fresh, kinetic energy into the agency’s identity. I built a new CVI from the ground up, curating a daring color palette and sharp, modern typography designed to disrupt the status quo. By carrying this vision through to a comprehensive website overhaul, I transformed the agency’s digital footprint into a cohesive experience that feels as bold and courageous as the work they produce. The result is a total visual evolution that gives DrumCPH a distinct, fearless voice in a crowded landscape.